Eljun Animation
Explainer video
Project Overview
The Eljun explainer video project required creating a compelling narrative that introduces the brand and its core values through engaging motion graphics and clear storytelling. The challenge was to distill complex information into an accessible, visually appealing format.
This project showcased the complete animation production pipeline, from initial concept development through final delivery, including storyboarding, design, animation, and sound design.
Creative Direction
The creative approach focused on building a cohesive visual narrative that aligns with Eljun's brand identity while maintaining viewer engagement throughout the piece. The animation style was designed to feel modern and approachable while conveying professionalism and trust.
Visual Style
The visual style incorporates clean geometric shapes, smooth transitions, and the established Eljun color palette to create a cohesive brand experience that extends naturally from static brand materials.
Motion Design Principles
The animation follows principles of meaningful motion, where every movement serves a purpose in advancing the narrative or guiding viewer attention. Timing and easing were carefully crafted to feel natural and purposeful.
Production Process
Pre-Production
The project began with script development and storyboarding, establishing the narrative flow and identifying key visual moments that would support the storytelling objectives.
Design & Animation
Vector-based designs were created in Illustrator and brought to life in After Effects, using a combination of 2D animation techniques to create smooth, engaging motion graphics.
Sound Design
The audio design complements the visual narrative, using carefully selected music and sound effects to enhance emotional impact and maintain viewer engagement throughout the piece.
Technical Approach
The project utilized After Effects for primary animation work, with Premiere Pro handling final assembly and audio integration. The workflow was optimized for efficiency while maintaining high quality output suitable for various distribution channels.
Animation Techniques
- Shape layer animation for smooth geometric movements
- Text animation with custom timing and easing
- Color transitions that reinforce brand identity
- Particle systems for dynamic background elements
- Camera movements to create depth and visual interest
Results & Impact
The explainer video successfully communicates Eljun's core message while establishing a strong visual foundation for future motion graphics projects. The piece demonstrates the power of animation to simplify complex concepts and create emotional connections with audiences.
The project established motion design guidelines that can be applied across various marketing materials, ensuring brand consistency in animated content while providing a scalable approach for future video projects.