Eljun App
iOS App for Eljun
Role
UX/UI & Brand designer
Responsibility
UI/UX Design, Prototyping, Vision, Strategy, Process, Team Management, Analytics.
Tools Used
After Effects
Illustrator
Figma
iOS App for Eljun
When I joined Eljun the product team was completing the MVP for the iOS app, where much of the functionality was ready but the UI and UX was unfinished. I used Figma to create new prototypes of the iOS app, polishing the UX and reflecting the company's new visual identity in the UI design.
Workshop
The first step was to do a workshop with all key stakeholders. During this session, we reflected on the core mission and values and personality of the Eljun brand, ensuring that our design decisions would be rooted in the brand's identity. By aligning our understanding of the brand's personality, we could work on creating a cohesive and authentic user experience for the brand and within the app.
Market research
After this, we did some market research to see how our competitors were doing. We analyzed industry trends and potential areas for differentiation.
User research
Prototype
At this stage, we had gained a better understanding of our competitors, users, and the brand's personality and core mission. We had conversations on the chore implementation for the MVP of the app. This was when I started making prototypes of the app. Building upon the existing functionality, Login and Register Page, the focus was on creating a topup page, earn reward page the user journey, working on the navigation, and optimizing interactions. Additionally, I integrated the company's new visual identity into the UI design, to ensure consistency and brand coherence everywhere.
The following is a before and after of the login screen:
Prototypes
The following are Figma prototypes of the iOS app:
