Eljun Brand
Visual identity
Role
Brand designer
Responsibility
Brand Design, Vision, Strategy, Process, Team Management, Analytics.
Tools Used
Figma
Illustrator
Photoshop
Visual identity for Eljun
At Eljun I was in charge of the project to level-up the company's visual identity. The original visual identity was built overtime, with bits and pieces added as needed, as a result there was a lack of visual coherence and explicit guidelines.
To improve, we started with the company mission and values reflected on a mood board, and from mood board we reached several ideas that I iterated on until we landed on the new visual identity.
The following slides are excerpts from the visual identity, however I have excluded sections which are considered internal.
Brand book:
